The Mission:
Barneys NY holiday displays are always a big affair, but when the Madison Ave store collaborated with Jay Z for Holiday 2013/14, Barneys knew it needed to create a truly unforgettable experience.
TDT worked with Barneys and renowned French visual artist Joanie Lemercier to create a stunning window display on the store exterior, plus an immersive projection mapping experience inside that created a store within a store environment. TDT also planned and executed the PR and communications strategy around the event, to ensure it had reach well beyond New York.
The Solution:
Communications Strategy
Artist and Visa Management
Contract Management
Press Relations
Our communications strategy covered all aspects of the creative collaboration, handling contract, artist, and visa management.
Details
Working closely with French digital artist J. Lemercier, head curator for the project, we brought over 8 international digital artists for a big budget stunning installation and immersive visual landscape.
We secured complicated artists' visas on tight deadlines, making sure international borders wouldn't hamper creativity.
Our PR outreach to international press sparked significant attention from the French press, with print coverage and a live TV interview.