Kusmi needed to launch it's new iced tea line in the US in a way that made a splash on social, and got impression
Kusmi needed to create buzz on social media about it's new iced tea line.
Kusmi: Making A Splash On Social
Since it's founding in 1867, Kusmi Tea has grown into one of the world's favorite tea brands, with over 85 boutiques around the world. Kusmi turned to TDT to help launch the brand's iced teas in Summer 2017.
TDT created a comprehensive social campaign that included a partnership with one of our favorite influencers, paid social on Facebook and Instagram, and a contest.
Our campaign exceeded our goals for both visibility and contest entries, ensuring that Kusmi's new iced teas made a real splash on social.
To kick off our campaign and contest, TDT worked with our influencer partner to create a fun, socially-optimized video. We designed this video to focus fans' attention on the new line in a relatable, fun-to-watch way, plus to drive contest entries, to build Kusmi's email list.
Multi-Touch Social Campaign
TDT created a multi-touch campaign across Facebook and Instagram that targeted millions of relevant consumers. We introduced Kusmi's new products at national scale, and drove excitement around using the brand's iced tea.
Custom Contest Page
To drive fan engagement and excitement, TDT created a contest to win a prize package featuring Kusmi products alongside a partner brand. TDT builds contests that are easy and fast for fans to enter, on desktop or mobile.