Founded in 1935, the Lycée Français de New York has become known as one of the preeminent multi-lingual schools in New York CIty and nationwide.  In addition to education and children's programs, the Lycée also is home to an august cultural institution that holds a range of events with world-renowned artists, speakers, and intellectuals - it's a cornerstone of the education and cultural scene in NYC.  

The Lycée has a strong reputation in education and the arts, but without a holistic digital strategy or social expertise, the school and cultural institution turned to TDT for help.  TDT was an easy choice for the Lycée - we combine leading digital marketing strategy, along with a unique ability to translate cultural nuance effectively on social.  TDT has helped the Lycée with several campaigns to drive brand awareness, event attendance and signup. 

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Lycée Open House

To drive awareness and attendance for the Lycée's Open House events, TDT created a custom audience profile, and a social campaign using images, slideshows, and videos.  

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Targeting

For the Lycée, we created an targeting profile that ensured that the school's niche content was seen by a relevant audience. We created a profile that combined careful geotargeting alongside over 50 behavioral and demographic interests.

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Testing

For each Lycée campaign, we tested numerous sets of creative and copy. By carefully monitoring and optimizing best-performing posts, we achieved a high degree of efficiency, and ensured the most impactful content was seen by the maximum number of fans. 

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