Project Case Study—Maille Mustard Mobile
Maille mustard mobile
What’s black and yellow, filled with delicious Dijon mustard, and travels on four wheels? Maille Mustard Mobile!
Our digital activation for the Maille Mustard Mobile Tour spread the word about the traveling truck, sharing delicious Dijon by the pump to over 20 cities. Dynamic social media activation and live truck tracking let people experience the excitement in real time, and shared the joy of savoring mustard and crunchy cornichons with all of Maille's US social fans.
Microsite
Targeted microsite promoted engaging contests to win a year of free mustard or gourmet New York and Paris getaways and supported special initiatives like the Maille Mustard Mobile, hosting a truck tracking widget and the tasting truck itinerary.
Event activation
Engaging, fun brand ambassadors at the national stops on the US tour prompted smiles and gorgeous photos as truck visitors discovered the exquisite flavors of Maille. A brand pronounciation lesson made Maille theirs, as they shared images on social media with #mymaille.
