The Mission:
TDT is a full service digital agency that amplifies your brand’s voice. Even if your brand has yet to have a voice. That’s the challenge TDT faced when Natreve first approached us to launch their new brand on digital. Their goal? To be recognized as a premium wellness company.
To do this; TDT executed both a branding and social strategy that resulted in the brand being featured on Forbes and quickly amassing thousands of followers on social media. Today their products can be found online on retail giants such as Amazon, or Bodybuilding.com, as well as major retailers in Canada.
The Solution:
Brand voice development
Social Media Strategy and Content Creation
Email campaigns
Giveaways
Amazon marketing
Youtube campaigns
Strategy
Our comprehensive digital promotion strategy includes paid and earned media, social media, web, and social CRM.
Social Media
We launched Natreve’s social media platforms: Instagram, Facebook and Twitter and gave it it’s own unique voice that combines both fitness, and environmental consciousness into one.
11k followers
on Instagram in less than 6 month
Amazon Launch
E-commerce is one of the many different kinds of marketing we explore. What better way to do e-commerce marketing than to bring the product to the retail giant; Amazon? Not only did we bring the product line to Amazon but we also got it into the Amazon Early Reviewer program and ran targetted ads on it using techniques such as keyword bidding and banner ads leading to higher buy box win rates.
Youtube campaign
Everyone uses Youtube, including Natreve’s target audience; Millenials. To take advantage of this fact; Natreve hired basketball superstar Danny Green to star in engagement provoking plastic neutral content. This content was then promoted on Youtube targetting Millenial aged audiences who’s shown interest in Danny Green, plastic neutrality, and premium wellness. This resulted in many thousands of more qualified views on longer-form video content with lower CPMs than on other forms of social media, thus taking full advantage of the rather expensive to produce content.