The Mission:
Cellar 503 is a wine club offering access to artisanal wine producers from Oregon. It has recently been awarded the best Wine Club in the US by Wine enthusiast.
To expand the Cellar 503 brand, grow the Cellar 503 club membership and promote Cellar 503’s Annual Pour Oregon wine festival which features over 50 local Oregon based wineries.
The Solution:
Sponsor a successful giveaway
Produce creative content to grow social platform presence
Portray intimate stories of small batch Oregon winemakers
Strategic Partnership Creation
Giveaway
We launched a Portland weekend giveaway for 2, complete with flight, hotel and the ultimate wine tasting.
Included in the prize were two tickets to Cellar 503’s Annual Pour Oregon Festival which showcases artisanal, local, Oregon wineries. This giveaway produced growth across Cellar 503 social platforms and expanded the Cellar 503 following as a result.
