The mission

Twenty years ago, a small group had the crazy dream of reconstructing an exact replica of General Lafayette’s 18th century ship called the Hermione.

Today, that dream has come alive. The gorgeous vessel had crossed the Atlantic to the US for an unprecedented voyage in the summer of 2015 and touched the lives of millions.

Inspired by the Why Not? spirit of young Lafayette, the voyage brings to life Lafayette’s original 1780 transatlantic quest, re-affirming the historic relationship between the United States and France.

Our solution

Website Redesign
Social Media Strategy and Content Creation
Marketing and Communications Strategy
Fundraisers and Cultivation Events
Public Relations
Event Activation

Pre-voyage fundraising and a 2015 multi-city trip with 16 ports of call over 42 days called for a comprehensive marketing approach to raise awareness and drive support.

Strategic website redesign

Our completely revamped Hermione 2015 website showcases both the monumental voyage and the Why Not? spirit behind the project.

A comprehensive strategic repositioning highlights essential information to excite the viewer and prompt action. The design focuses on viewer engagement through the use of stunning visuals, a user-friendly design, and captivating content. Fully socially optimized, the homepage links visitors to Hermione's wide array of social media platforms through simple buttons and pop-up calls to action.

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Social media

We shared the magic of this historic ship on four social media platforms with creative behind the scenes shots and dynamic content that embodied the Hermione brand values. These engaging dispatches whipped up a frenzy of excitement during the ship's 2015 voyage to the US, driving awareness and support for the project. We reached our audience with over 6.3 million impressions—connecting with a passionate group who engaged on our platforms with creativity and excitement, building a strong, thriving community.