The mission
The Lagardère Group, world leader in airport retail, wanted a digital plan for RELAY, a global newsstand company with stores in hundreds of airports and train stations.
Our solution
Digital Strategy
Digital Content Creation
Market Research
Partnership Program
Details
We imagined how an immersive, digital shopping experience could transform your trip. Interactive large screen experiences in retail locations, cloud connected individual seat hubs, in-seat delivery, and curated content partnerships would revitalize the experience of waiting for transit, connecting travelers to what they need and inviting them to discover what they want.
We developed partnerships with editors at publications including The New York Times, Lonely Planet, The Economist, and more to create a fresh approach to content curation and discovery.
Internet connected lounge chair.
Public terminals to browse and order content.
Content and concession delivery system.
Three image designs ©Antoine Phelouzat